So where to begin? Well, as cheesy as it may sound 2000trees genuinely started with six mates sat around a campfire complaining about the state of UK Festivals, and more specifically, about the monolithic beasts (you know who you are) and their ever spiralling ticket prices, poor facilities and pursuit of profit at all costs. And so with the inspiration of Y-Not festival ringing in our ears, we decided that day to start a festival that we would want to go to ourselves. It was a small beginning, with just 1,000 people in 2007, but through an organic increase in numbers (2,500 in 08 & 09 and 3,500 in 2010) you find us here today with a capacity of bang on 4,500. Happy days!
Created by a group of friends in 2007, 2000trees was borne out of frustration with the ever increasing corporate sponsorship and ‘musical merry-go-round’ nature of the larger mainstream British festivals.
Disillusioned by extortionate ticket prices and over priced food and drink, this band of festival veterans vowed to take matters into their own hands and in true punk rock style set about developing the perfect antidote.
Upcote Farm has previously played host to Frank Turner, Dan le Sac v Scroobius Pip, Bombay Bicycle Club, Los Campesinos!, Pulled Apart By Horses, Tribes, Frightened Rabbit, The Subways, Goldheart Assembly and Tall Ships - to name but a few.
The festival won the Grass Roots Festival Award in the UK Festival Awards 2010 – voted for by festival fans. In the Awards’ words:
“Often the best small festivals spring from an organic labour of love and a long-time dream which has been shared by thousands more. These festivals should be celebrated, not just for the courage and vision shown by their organisers, but also because they never forget where they've come from, supporting their local communities and new music along the way while retaining an independent spirit and resisting commercial saturation.”
2000trees is also ‘A Greener Festival Award’ winner for its dedication to being one of the UK’s greenest festivals, set within the stunning backdrop of Upcote Farm, near Cheltenham.